Transform Your Product Organisation Through Peer-Led Group Coaching

For Series A and B founders and product leaders at 20-150 employee scale-ups who need systematic transformation without the $200K+ consulting price tag or DIY trial-and-error.

Start Your Transformation - $2,500/month

What You Get

Fortnightly

coaching sessions

Monthly

Workshops with industry experts

Complete learning materials

Our Clients

You Could Transform the Hard Way...

You could hire a Big 4 consulting firm and spend $200K+ on a transformation that leaves when the engagement ends.

You could read every Marty Cagan book and try to implement frameworks yourself while your team struggles.

You could send people to generic product training courses that teach theory, but don't help you actually change how you operate.

...Or You Could Do It the Systematic Way

Join a cohort of founders and product leaders at your exact stage, work through a proven framework with expert coaching, and build the capability inside your organisation that lasts.

The Strategy, Structure, Scale Framework

Every high-impact product organisation masters three things:

Strategy

Crystal clear on what to
build and what to kill

Structure

Everyone knows who owns what and what they're accountable for

Scale

Predictable delivery that earns stakeholder confidence

This isn't another consultant's buzzword framework.

It's how we structure every session, every workshop, and every piece of learning material you'll receive.

You'll work through all three systematically, not randomly.

Learn alongside peers at your exact stage facing the same challenges

When you're at 50 employees, trying to move from founder-driven to product-led, advice from Google or Amazon doesn't help.

You need to learn from people navigating the same constraints, limited resources, urgent revenue pressure, and teams that are too big for ad-hoc but too small for enterprise processes.

Research shows that group coaching accelerates learning because you're exposed to diverse perspectives and real-world solutions from peers solving similar problems. When one founder shares how they finally got sales to stop driving the roadmap, everyone in the cohort benefits. When a product leader explains their ownership structure that actually worked, you can adapt it immediately.

Our fortnightly coaching sessions bring together 8-12 leaders from non-competing companies at similar stages. You'll discuss real challenges you're facing right now, get feedback from peers who've been there, and hold each other accountable to the changes you commit to making.

What this looks like:

Fortnightly 90-minute coaching sessions focused on one pillar (Strategy, Structure, or Scale)
Monthly learning workshops with external speakers and customers who've transformed their organisations
Ongoing peer support and knowledge sharing between sessions

Most product training teaches you concepts.
You leave inspired but unclear on what to do on Monday morning.

This program is different - you implement as you learn.

Every fortnightly session follows the same pattern:

Learn the framework
Apply it to your organisation
Get coaching on your specific situation
Commit to changes and
Report back

The group format creates accountability that solo learning can't match. When you tell seven other leaders you're going to redesign your team structure, you actually do it.

We work through the Strategy, Structure, Scale framework sequentially:

Strategy Module

Learn ruthless prioritisation, strategic alignment, and how to build revenue-linked roadmaps that make trade-offs clear.

Structure Module

Design product ownership that actually works, create accountability systems, and structure teams for outcomes, not outputs.

Scale Module

Build operating rhythms that deliver predictably, measure outcomes that matter, and develop capability across your product organisation.

You don't just learn these frameworks; you build them into how your organisation operates. Our learning materials and training courses give you templates, examples, and step-by-step guides you can use immediately.

Build lasting internal capability without consultant dependency

Here's what happens with most consulting engagements: they solve the problem, then they leave.

Six months later, you're back where you started because the knowledge walked out the door.

Group coaching builds capability inside your team: You get up to 5 coaching seats per organisation, which means your leadership team learns together. When your Head of Product, CPO, and key product leaders are all in the same sessions, everyone speaks the same language and aligns on the same approach.

You own everything: the frameworks, the learning materials, the training courses. When someone new joins, you have the resources to onboard them into your operating model. When a new challenge emerges, you have the tools to address it systematically.

The peer network you build becomes an ongoing resource: Long after you've completed the core modules, you'll still have relationships with founders and product leaders who've solved problems you haven't encountered yet.

What you get access to:

Complete Strategy
Structure
Scale framework documentation
Templates and tools for implementation
Training course library (unlimited access for your entire team) and
Ongoing updates and new content as we develop it

Unlock accelerated growth

through peer-tested strategies

Growth stalls when your operating model can't support what comes next.

You hit $5M ARR and suddenly can't ship anything because every decision requires founder approval. You reach 50 employees and realise nobody actually owns customer retention. You raise Series B and discover your roadmap is still driven by whoever yells loudest.

The companies that break through these plateaus do it by transforming how they operate, not just what they build. They create clarity on what matters, design ownership structures that scale, and build delivery systems that earn stakeholder confidence.

In the group program, you'll see how other companies at your stage solved these exact problems. You'll learn what worked, what failed, and what you can adapt to your context.

The monthly workshops bring in external speakers and customers who've been through transformation, not theoretical case studies, but real stories from people who did this in the last 12-24 months.

When growth returns, it's because your organisation operates differently. Teams know what they own. Priorities are clear. Delivery is predictable. That's when investors, executives, and customers start seeing you as a mature product organisation.

How it Works

The Program Structure

Fortnightly

Coaching Sessions

(90 minutes)

Work through Strategy, Structure, and Scale modules with expert coaching and peer feedback. Bring your real challenges, get practical solutions, commit to changes.

Monthly

Learning Workshops

(60 minutes)

Learn from external speakers, customers who've transformed their organisations, and guest experts. See how others solved problems you're facing.

Learning Materials &

Training Courses

Complete access to frameworks, templates, and training content. Use them immediately, share them with your team, adapt them to your context.

Up to 5 Coaching Seats

Per Organisation

Bring your leadership team. When everyone learns together, transformation happens faster and sticks longer.

Investment

$2,500 USD per month per organisation

Ongoing program with no long-term contracts.

Stay as long as it's valuable, leave when you've built the capability you need.

Join the next cohort

Who is this for?

You're a great fit if:

Primary: You're a founder, CEO, or product leader at a 20-150 employee scale-up (typically Series A or B) who needs to transform from founder-driven to systematically operating but can't afford $200K+ consulting.

Secondary: You lead a product team inside a 500-5,000 employee corporate and need to upskill your team and transform how product operates within the broader organisation.

You're not a fit if:

You're pre-product/market fit and need to focus on discovery, not operating model
You want someone else to do the transformation for you (this is capability-building, not done-for-you)
Your organisation isn't ready to commit leadership time to implementation

Testimonials

"Tim goes beyond theory. He delivers real, practical strategies that drive change.

He builds trust at all levels, aligns teams fast, and helped me land my CPO role. If you want to transform your Product Operating Model, Tim is the coach to call."

Belinda Ralston

Chief Product Officer at tikpay

"At Workwear Group, Tim brought structure and clarity by aligning product, design, and engineering.

He introduced OKRs, better planning, and discovery practices, creating focus, visibility, and ownership. His practical approach made a lasting impact."

Charlie Carpinteri

General Manager of Technology & Digital at WWG

"Tim brings unmatched energy and practicality, turning product strategy and team dynamics into real impact. At SelfWealth, his hands-on offsites drove clear, actionable steps.

He transforms teams, embedding strong rhythms, aligning execs, and making customer engagement a core practice."

Josh Sprague

Chief Product Officer at SelfWealth

Frequently Asked Questions

I think I need 1:1 help, not group coaching. Is this right for me?

We get it. Your situation feels unique, and you're wondering if group coaching can address your specific challenges.

Here's what the research shows: group coaching is actually more effective than 1:1 for organisational transformation. Why? Because you get diverse perspectives from multiple leaders who've faced similar challenges, you build accountability through peer commitment, and you see solutions that worked in real companies at your stage, not just theoretical advice.

In group sessions, you'll tackle your specific situation with coaching support and peer feedback. The leaders in your cohort have dealt with similar constraints, struggled with comparable challenges, and found solutions you can adapt. This accelerates your learning far beyond what's possible in isolated 1:1 sessions.

That said, we understand some situations need more hands-on help. Like restructuring your entire product organisation while managing layoffs, or navigating a particularly complex leadership dynamic. For those cases, we offer 1:1 coaching as well. Most leaders find that group coaching handles 80% of what they need, and they add occasional 1:1 sessions for the truly tricky situations.

How much time does this require?

Plan for 90 minutes every two weeks for coaching sessions, plus 60 minutes monthly for workshops. Between sessions, you'll implement changes in your organization. That's where the real work happens, but it's work you'd need to do anyway.

What if I join and it's not the right fit?

No long-term contracts. Stay as long as it's valuable, leave when you've built the capability you need. Most organizations participate for 6-12 months while they work through the full Strategy, Structure, Scale transformation.

Do you offer this for individual product managers, or only organisations?

This program is designed for organizations, not individuals. We price per organization with up to 5 coaching seats because transformation works best when leadership teams learn together. If you're an individual product manager looking to develop your skills, consider our Product Leadership Coaching Program instead.

What makes this different from other product training?

Most training teaches concepts. This builds capability. You implement frameworks as you learn them, you get coaching on your specific situation, and you build peer relationships with leaders at your stage. Plus, you own all the learning materials and can use them forever. No consultant dependency.

Can I see the full curriculum before joining?

We work through Strategy, Structure, and Scale sequentially, but the specific topics we cover in each session respond to what the cohort needs. That's the advantage of coaching over rigid training, we adapt to your real challenges, not a predetermined syllabus.